As Twitter grows in popularity more business marketers should consider using Twitter to brand their company, their products and services.

Maybe 140 characters seems too little to do a branding job, but consider these elements of Twitter and you’ll see that there are many ways to brand your products, services and company using this medium:

  1. the handle or screenname – one of the most important aspects and something that is in short supply. Get yours now!
  2. the profile – People use this to search and follow too!
  3. the location – People use this to search and follow as well
  4. the webpage you link to – why not create a special Twitter landing page?
  5. the background – colorful, with static info (it is a jpg after all)
  6. the photo – could be a logo, a piece of a photo, even a product
  7. who you choose to follow – people will use your follow list to add to their own
  8. who is following you – birds of a feather flock together
  9. the links in the text – consider using tinyurl with a special key word that helps to brand.
  10. the content in the text – multiple microblogging about your niche and key subject area helps draw followers and helps in searching when people want to find info about your topic.


Other ideas come from well known branding experts like Dan Schwabel of the Personal Branding Blog in his recent post: HOW TO: Build Your Personal Brand on Twitter

Three techniques for branding yourself on Twitter:

1. Lead with your company: Pete Cashmore puts his company (Mashable()) ahead of himself on Twitter by using @Mashable as the account name, but uses his personal avatar and bio. This is a smart approach for Pete because he wants to build his company’s brand, while associating his own name with this successful property. This also gives Mashable a face and a personality to go with it.

2. Mutual branding: More and more companies are realizing that their employees are on Twitter and that they can be tapped to help promote their initiatives. Some of these Twitter accounts are mutually branded, so that the avatar has the person’s picture and the corporate logo. Two examples are Kodak’s Jennifer Cisney (@kodakCB) and Allison and Mike from CareerBuilder’s PR team (@CareerBuilderPR).

3. 100% personal branding: If you’re trying to build a strong personal brand, then focus your Twitter handle, avatar and bio information 100% on you, instead of your company.

I like this tip from Perks Consulting on How to Optimize Your Brand:

3. So, how can Twitter be used to optimize your brand? Here are a couple of easy tips:

Stand for something. If you are using Twitter as a business tool, there really isn’t any merit in letting your consumers know that you ate a mushroom omelet for breakfast. (Unless your business is that you are a mushroom omelet connoisseur of course) To be honest, no one cares. Focus on what your message is and stick to it. Now this doesn’t mean that you shouldn’t be personal far from it! You want to have your own voice and presence, but keep it relevant.

WebCrowd points describes how to create a strong profile in Building a Business Brand in Twitter:

Creating a Twitter brand image for your business

OK, you have established your Twitter Handle and you’re ready to go. Before rushing in you need to first develop a brand strategy, starting with completing your Twitter Profile. Make sure your profile reflects your business in a short paragraph. As mentioned above, your profile appears on Google so ensure it contains the correct keywords that reflect your business. My theory to writing a good profile tag is think of if you had to tell someone you have never met before what your business does, in one sentence. For instance I do website design, so I would say something like “Devision offer cost effective professional graphic design, website design, and website hosting solutions throughout Australia”. That would then become my profile on Twitter, and those keywords such as “graphic design”, “website design” are found on Google searches, attracting visitors to my Twitter account and my website.

At (which means ‘Plugged into the social media revolutions, are you stoked?’) there are 16 Twitter Tips for Small Business Owners:

#3. If you are the sole proprietor or face of the company, you can add a more personal touch to your Twitter profile with a picture of you. However, should you want to use your company logo that is ok as well since it helps establish your brand.

I always like to see how other company’s are doing something so I understand how the concept gets applied. Denis Hancock describes the potential framework for how different brands are using Twitter.

Now’s the time to get started if you aren’t there yet. First step: decide what your twitter account will do for you and pick a handle that reflects it. Do that today.

What other great “how to brand and market with Twitter” posts do you read? Let me know! Thanks!

10 Easy Elements that Brand Yourself, Your Products and Your Business on Twitter

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