This headline from a press release from an Search Engine Optimization company that specializes in search engine marketing in Cleveland might be a year and a half old, but I think it still rings true.
In fact, I’d venture to say most manufacturers in the US don’t understand Search Engine Optimization. Why should they? They are manufacturers, not SEO experts. And SEO factors change quarterly, monthly, even daily in some cases.
Meta tags? Headings? Imbedded source codes? You hear all kinds of “tricks” to try to come up higher in Yahoo and Google.
The truth is: there isn’t one single trick. It’s a series of tactics based on a strategy. There is no silver bullet.
You’ve got to start with your customers. Who is your target market? How do they think? What will they be looking for? What problem are they trying to solve when they look for something on the internet? What words will they use? Where will they go? What will draw them in?
Do you ask yourself these questions when you work on your SEO or SEM for your web site?