AdAge recently surveyed marketers about their television advertising budgets. Most of the group is losing confidence in traditional television advertising:
More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released […]
Branding & Marketing: Ever wonder what are the Top Brands in the World? Businessweek in August 2005 lists the top 100 Brands.
The following table ranks 100 global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more […]
Most business-to-business companies make sales presentations to their potential clients and customers. There are several ways business professionals communicate their message:
Some use a power point presentation from a laptop
Or leave the laptop and deliver the powerpoint bound in books
Others present a portfolio
Still others describe their service business with a 30 second commercial
Printed trifold brochures […]
Many of our clients prefer the effects of public relations over advertising. It not only has the implied endorsement of the media, it actually gets read and noticed.
Although it’s nice to be able to create and proofread an ad so it says exactly what you want to say, the way you want to say it… […]
Trying to create a brand is more than just wanting to sell something. It’s one part product, two parts image and three parts communication. Here’s a site that offers some inspiration… Take a look at Adcracker’s ideas for creating memorable brands.
They’ve got some entertaining ideas for how to create brands and fill the “how-to” with […]
