Posted by Chris Brown on May 27th, 2006 in Marketing - General
If you can learn from the mistakes of others, maybe you won’t have to experience them yourself, right?
I find making mistakes painful, so I’m always looking for ways to learn from others and hopefully minimize my mistakes. Here’s an interesting article the outlines what could be considered the Top 5 Marketing Mistakes:
1) […]
Posted by Chris Brown on May 22nd, 2006 in Marketing - General
1. Don’t think a marketing plan is a one-shot deal2. Don’t get cocky about your customers3. Don’t market by shotgun
Check out the other five at Small Business Solutions on the COSE web site…
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links and resources for […]
Posted by Chris Brown on May 20th, 2006 in Marketing - General
On Tuesday ten companies in Northeast Ohio with 10 or fewer employees were selected for their commitment to innovation, growth, the community and environment, diversity and excellent customer service. The awards were presented in Westlake by the Cleveland Council of Smaller Enterprises (COSE.)
Marketing Resources & Results, Inc. was one of the 10 companies selected […]
Posted by Chris Brown on May 15th, 2006 in Marketing - General
Blogs passed Web Sites way back in 2005, according to Google Trends. If you haven’t checked out Google Trends, you should.
Just enter two search terms separated by a comma and take a look at the quantity of searches associated with each of them. Google also gives you a breakdown of terms by city.
Interesting, but I’m […]
Posted by Chris Brown on May 6th, 2006 in Marketing - General
Interesting book from Harvard Business School Press. The idea of creating a whole new industry so competition is not relevant is not a new one. How many times have you heard an entrepreneur say “We don’t have any competition, our product/service is so unique.”
The neat thing about this book is it shows how to ensure […]