Top 5 Marketing Mistakes & How to Avoid Them

If you can learn from the mistakes of others, maybe you won’t have to experience them yourself, right?
I find making mistakes painful, so I’m always looking for ways to learn from others and hopefully minimize my mistakes. Here’s an interesting article the outlines what could be considered the Top 5 Marketing Mistakes:
1) […]

2 Comments

8 Marketing Mistakes to Avoid

1. Don’t think a marketing plan is a one-shot deal2. Don’t get cocky about your customers3. Don’t market by shotgun
Check out the other five at Small Business Solutions on the COSE web site…
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links and resources for […]

No Comments

Ten Under 10 Award from COSE

On Tuesday ten companies in Northeast Ohio with 10 or fewer employees were selected for their commitment to innovation, growth, the community and environment, diversity and excellent customer service. The awards were presented in Westlake by the Cleveland Council of Smaller Enterprises (COSE.)
Marketing Resources & Results, Inc. was one of the 10 companies selected […]

No Comments

Trend Alert: Blogs Passed Web Sites back in 2005!

Blogs passed Web Sites way back in 2005, according to Google Trends. If you haven’t checked out Google Trends, you should.
Just enter two search terms separated by a comma and take a look at the quantity of searches associated with each of them. Google also gives you a breakdown of terms by city.
Interesting, but I’m […]

No Comments

Blue Ocean Strategy… How to Create Uncontested Market Space & Make the Competition Irrelevant

Interesting book from Harvard Business School Press. The idea of creating a whole new industry so competition is not relevant is not a new one. How many times have you heard an entrepreneur say “We don’t have any competition, our product/service is so unique.”
The neat thing about this book is it shows how to ensure […]

No Comments