Search engine optimization can be challenging and extremely time consuming. Determining your best keywords may be an important part of reaching your target market. Why try to get to the top ten on a word that no one ever searches?
We’ve found a couple of tools that makes keyword selection a little easier. […]
If you believe that internet marketing begins with the understanding the search engines, you may find that the top ten search engine results are very elusive. Understanding search engine placement is important.
One tool I like is this search engine chart. Bruce Clay has mapped out a great tool for trying to make sense […]
Ratings for TV commercials in the near future will change TV viewing. Neilson will be not only rating the TV programs… but now the TV commercials surrounding them.
It has been done for years in Europe and has resulted in some very creative, interesting commercials. In the US TV commercials get the most […]
What emotion do these brand icons evoke in you?Branding, at its core, is about emotion. What is the emotion the target audience feels when they think of your brand?
Trust? Confidence? Excitement? Amusement?
Some say that all motivation comes from 2 basic emotions, greed (the carrot) and fear (the stick).
In working with clients on […]
When potential clients ask about positioning and branding strategies for their brand, they usually want a new brochure or updated website.
What should you do when your brand gets old and stale? Is an update just a new look? Should you throw out your tag line and positioning and start over?
I think you start […]
