Alison and I met when we worked together at Hasbro in Pawtucket RI where she led the marketing efforts on many of the key brands in Boys Toys: particularly G.I.Joe and Transformers. I knew her as Alison Shinners, but now she’s Alison Segebarth. By any name, she is a powerhouse marketing and branding guru. […]
With all the changes in the marketplace, how do you know what to do? What will be effective? What worked for the past several years might not be as effective as it used to be.
Do you have a plan for constantly testing new marketing techniques? And if you are constantly testing, do […]
More companies go through rebranding than they do branding.
When is it time to rebrand?
When the company outgrows the brand.
Sometimes when ownership changes.
When the vision changes.
When the type of customer changes.
When the products and services change
When the way the products and services are delivered changes.
When the branding wasn’t very well put […]
Anita Campbell, business blogger and small business trend expert, was featured in Sunday’s Akron Beacon Journal Business section. I met Anita in February when we were both asked to be speakers at a business meeting in Fairlawn. She was the one who really inspired me to begin blogging about branding and marketing.
Anita has been blogging […]
What should you track? I think it depends on your abilities: how large is the brand name? What are your analysis needs? What’s your ability to devote time to tracking the results as opposed to actually doing the work.
Here is a list posted by Shel Holtz to The New PR|Wiki, a collaborative effort […]
