One key to using PR for brand building is something so “dah” simple that it doesn’t even qualify as a tip, tool or technique.
Share your Sales Strategy with your PR SpecialistsIn my opinion PR is often overlooked. PR is viewed as a ‘lightweight” resource. Something to use when you have an announcement to […]
Russell Page, a PR and marketing consultant from Utah, wrote yesterday in his blog about How PR beat PPC by 56.3 percent referencing the article posted by Marketing Experiments announcing their results when they tested the effects of a series of press releases versus a Pay Per Click program.
Interesting results:
PR was 56.3 percent less […]
Press releases may be one of the most misunderstood and undervalued tools in a marketing program. So many people still think that they are only for mailing to the media and feel disappointed that the release didn’t turn into a feature story. Sure, everyone wants a great story following a press release… but the press […]
If you’re working to promote your brand or market your services/products and haven’t heard of the Publicity Hound (Joan Stewart) you are missing a great resource!
I read her blog, subscribe to her weekly ezine and study her articles. They are chocked full of publicity tips, press release tricks, and PR tools for free (or really […]
One business owner I met last week was considering a name change. Although he said he didn’t think it was worth doing any market research on the name because of the nature of his business, it felt more like he didn’t want to research because he didn’t really care what anyone else thought about the […]
