A few pictures really tell a thousand words. Jeff Barson’s recent postMarketing, Advertising, Public Relations and Branding for the Quick Read Crowd says it all in four little visuals.
Tags: PR Marketing Branding
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links and resources for the […]
On the face of it, Eric Pfanner’s story was a newsy “technology meets marketing” story. However, the timing of his story brings home a very different, ironic marketing lesson to me.
“Technorati recently partnered with PR firm Edelman to provide results of a global survey of blog use,” says Eric Pfanner, New York Times writer in […]
During a meeting with a potential client the other day, I was asked, “Which is more important, branding or marketing?”
I’d have to say marketing. Why? Well, you don’t often have a branding department in a company, but you usually have a marketing department… or at least a Sales & Marketing VP, right?
Branding is the […]
Marketing is both an art and a science. I’m finding that not only are there key strategic and tactical components, but that the power of persuasion, particularly with clients, is crucial to having your program accepted.
It’s not just enough to inform. That works only if the potential client is seeking features — which they aren’t […]
Cartoon courtesy Gaping Void
If there ever was a great opportunity for “lessons learned” it’s reading all the marketing and branding blogs about the fake Walmart blog by the family traveling across the US in an RV that parks in Walmart parking lots each night. Edelman, Walmart’s PR agency, was very quiet about the recent exposure […]
