Laura Ries runs a strategic marketing firm in Atlanta with her father and partner, Al Ries. Here is a summary of her recently posted 7 step process for brand building for the non-profit organizations. I especially like step 4 focusing on a comman enemy. I think it really helps to build the united front. The […]
Are you on the A-List?
Probably not. Most people don’t even blog… let alone have more than 500 links to their blog.
Thanks to Mack Collier’s Viral Garden Blog post yesterday, I found out that I’m not an A-Lister… not even a B-Lister.
Oh well. Maybe if I focused more on commenting on other blogs, […]
I just learned about Brand Trellis, a new branding portal designed for branding and marketing professionals as well as organizations seeking speakers for keynote presentations on branding. It’s a website dedicated to business branding. Here you will find articles and other information focused exclusively on branding to help you support and grow your own business […]
I found an interesting site yesterday morning that offered some video footage of an informal focus group with some 19-20 year olds. I believe it was part of some research for the new “discovery engine” Repliqa, a new generation web application. Judging from the questions on the focus group, it’s probably not going to be […]
Dove does a beautiful job of branding. Very real. Very authentic. The content is interesting and the medium they’ve used — YouTube — is the icing on the cake. Brilliant. Here’s the short video 1:14 of the transformation.
Hat tip to BrandSimple for the link:
The recent rapid-movement video of a young woman being transformed from […]
