Stephen Denny makes a great point about brand positioning.
The positioning statement isn’t ad copy. It isn’t “Be All You Can Be”, or “Just Do It,” or anything that remotely looks like either of these two taglines. A positioning statement is a verbal schematic of your brand:
[BLANK] is the [BLANK] that [BLANK] because [BLANK].
You fill in […]
Another marketing buzz word… Maybe branding (stemming from a hot brand on the rear of a steer) is a little crass. But I’m not sure bonding is that much better… it reminds me of bondo on a car, or something expensive for your teeth.
This from Brad Williamson at Small Business Marketing:
This is why I’m pushing […]
It seems like I no soon posted the PC vs Mac videos as 2006 ad campaign of the year, than my eyes fell on an article in my Fortune magazine that has been sitting around: REBRANDING: How Hewlett-Packard Got Its Groove Back about HP’s new ad campaign to answer the popular Apple ads.
On page 125 […]
Are you blogging yet? BizInformer’s Deborah Brown brings up a good point: Why Do I Need a Blog? One good reason: because you’ll get left behind.
Reading blogs is a great way to stay current in a really fast paced world.
Writing blogging helps to focus your thoughts. Making daily posts on a subject that you embrace […]
Many company phone numbers feature an 800 that spells out a word or the brand to help remember the number.
There’s a big problem with spelling it out when you use a Blackberry, Motorora Q or other PDA phones. They have a different layout for the numbers than most phones.
It doesn’t really make sense to have […]
