Laurence-Helene in London posted about a new Dove television advertising campaign that is anti anti-aging from Dove for their line of Pro-Age. “Beauty has no age limit.”Considering all the crazy things on TV in the US, it surprises me that Dove can’t run the ad (or won’t run the ad) on various cable stations. Oxygen, […]
When rebranding an established brand, I don’t think it’s enough just to change the name and logo. For a brand to really benefit from the expense of a rebranding campaign, the positioning needs to be re-established and really communicate the brand promise. And using all the brands in your portfolio to hang onto a consumer […]
I posted this morning about the Dove contest for the new commerical. And then later about the contest where some folks were competing for getting new members in their community.
So now I have contests in my mind. Rebates, coupons and sweepstakes. They all sound good, but can lead to real problems if […]
Be careful when you run a marketing contest. There are many rules for sweepstakes and offering a prize can put you into legal trouble when you don’t know all the ins and outs.
Recently a blogger known as ShoeMoney was running a contest to try to get more people to sign up for his communities […]
Dove is repositioning its brand for everywoman and they’ve done a great job of using Web 2.0 and community to really bring the message home.
Back in November I featured the Dove video that shows what really goes into creating a beautiful model. That video has made the rounds in blogs and even has several funny […]
