Marketing Microloans for Eliminating Poverty

How could $25 change the world? If you don’t know, you probably haven’t heard about microloans.
Recently a group of women business owners that I belong to — Norma Rist’s Boardroom for Women — lent money to a woman who needed to expand her business. It’s a very cool thing.
Not a big deal on the face […]

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New Portal for Branding and Marketing

Just got a heads up from Becky Carroll (you may remember her as one of the enhancers of the Z-List into an excel file along with Gavin and Sharon.)
There’s a new portal that’s a pretty cool way of getting instant branding and marketing feeds at your finger tips. It’s StickyFigure’s Marketing Portal developed on PageFlakes […]

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Increasing Your Branding Objective Scores: a Case Study

If your brand, launched in the 1970’s, had a 90% awareness among the target market, how would you go about improving the scores for your branding objectives?
That was the focus of the case study about the paper towel brand Brawny where Georgia Pacific used an elaborate reality TV spoof as a key element in their […]

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All Dressed up and no Place to go…

This is not my usual Branding & Marketing post, but rather a plea for some help.
I have a new widget/logo for my blog, but need help from someone who knows how to post into the header of Blogger’s Blogspot Template, without messing up the blog. Last time I tried to change my template, I got […]

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I’m Passionate about Marketing… Borderline Obsessive about it!

I just got tagged. Here’s the rules:
A) Link back to who tagged you.
B) Write! What are you obsessive/passionate about?
I was tagged by Brain Based Biz by Robyn McMaster in her post Passions that lead the Dance in My BrainI am Passionate & Obsessive about MARKETING!!
I’d have to say marketing. (What a […]

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