Want to reach more of your target market but hold your marketing budget costs? Then you may want to consider co-marketing.
Here’s an example of how it worked here in my town: Hudson, Ohio.
Vertical Runner is a shoe store that focuses on runners and athletes. LifeCenter Plus is a wellness center that caters to people who […]
It’s been said: What doesn’t kill you makes you stronger.
I guess that’s one of life’s little lessons. The trick is to be open to new growth after a setback.
When you’re in the midst of the adversity, seeing new growth and new paths is almost impossible. I find that a lot when I talk […]
Eric Stempinski claims to be the inventor of the 4 C’s of marketing. He’s even presenting at a conference in Singapore on June 29th.
Judging by his website, what do you think?
Actually, I’m not so sure he believes in his 4 c’s since the flash intro keeps repeating everytime I click skip intro. Where’s the […]
In a recent post by John Gaffney of the Peppers and Rogers group called “Agencies are OK. Blame the Brands!” John explores the shift in advertising dollars from television and the confusion with interactive media.
Just because TV is easy to measure and easy to understand, there is a focus to want to TV advertise. Even […]
One tip I really like in the Secrets of Successful Blogging booklet is to read your posts aloud. This technique helps me not only with posting social media, but also when I’m writing marketing and branding material. Helps to keep the “formal” writing away! Makes it sound much more real - like I’m talking to […]
