Matt McDonald has an interesting challenge: Can you summarize your marketing wisdom into one line?
Focus your marketing plan on wooing the customer.
What’s your line?
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links and resources for the marketing business. Branding Trends. Marketing Trends. Links […]
If your product (or your customer’s product!) is one designed for a holiday season/Christmas purchase, it’s best to review your marketing plan RIGHT NOW!! Magazine ads need at least 2 months lead time. Search engines take some time to read & review your site. Don’t wait. My friend Mike Boyd at Creative Source Design […]
Do your customers see what you see? Probably not. Unless your monitor is set to the same resolution and you use the same browser.
When you review your online marketing materials, what browser do you use? If you’re like my company’s customers, you’re probably on IE 6.0 or maybe 7.0.
What about screen resolution? Again if you […]
1) Pink 2) Brown 3) Yellow 4)Blue 5) Red 6) Green
Don’t read ahead… just grab a pen and paper. Take a second to jot down what brands pop into your mind to match these colors? Now, add your color picks to the comment section. I’m curious to see what you picked. Finished? Okay, now go […]
Do you have a profile of your target customer? If you do, you may eliminate all your competition just be being “yourself.”
Tiffany’s vs Steven Singer by Drew McClellan makes it obviously clear why two jewelry stores have eliminated each other from the competition by selecting a target customer and working on only attracting them. […]
