OHIO MARKETING NEWS: Synergy International Buys DecisionPoint Marketing & Research

I am excited to hear that Synergy purchased DecisionPoint because I’m business/professional friends with both Rachel Daniel and Amy Merrill. It sounds like a real win/win situation by bringing together such talent! I remember when “Data for Decisions” was just a small facility before Amy changed the name and moved it to the present location […]

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How I Get New Ideas Churning in my Brain

I love blogs, people, ideas, things, and experiences that get me thinking in a new way.
One of the best blogs to help me to do that is Logic + Emotion. I particularly like David Armano’s post from the day he was switching his brain patterns and he posted his favorite visuals.
See if […]

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5 Resources for Creating and Managing your Brand

I’m a big fan of lists, particularly lists that relate to branding and marketing. While researching a speech that I’m preparing, I found some interesting posts that I wanted to highlight:

Inventors Spot suggests you consider 10 branding factors before giving your new product a name that will be used as the brand for the lifecyle […]

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Facebook vs LinkedIn or Both?!?

UPDATE - No wonder it seemed like Facebook is everywhere. According to this Newsweek article in the August 20th issue, Facebook is adding 100,000 accounts each DAY.
All of the sudden everywhere I look, I’m reading about Facebook in the business world. The Wall Street Journal says they’re going to sell ads based on content people […]

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Call to Action: Calls that WORK!

While updating one of the websites we’re working on for a client, we got into a discussion about having a “Call to Action” on every page. What is a “call to action”? I think it’s a request for a prospect to take the next step. A phrase that signals where to go next in the […]

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