Went to a halloween store in Pittsburgh yesterday. It seems like every year the bar is raised. WOW… furry things to cover your boots. Rats that move with light up eyes. Jason for $250 that is so real looking the hair on my arm stands straight up.
It’s a marketing extravangaza… and […]
Rebranding a college can be much more difficult that perhaps anyone suspected — case in point, Middlebury College in Vermont launched a new logo last summer and a ground swell of protests by students and alumni convinced the school to revert back to the former logo.
It’s not that Middlebury didn’t select a good agency to […]
A couple of days ago I joined a group in Facebook called “Facebook for Business.” It’s a big group of almost 6,000 members. So I posed a question to the group…”How do you use Facebook to Build Your Business?”
Two days later, I have three responses:
I found alot of different kinds of group with interesting […]
Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet […]
How can you improve your website’s usability and design? Measure where people look.
Extremely accurate, this eye-tracking technology measures a computer viewers point of gaze and also tells researchers precisely where a person is looking on a computer screen.
Check out this video of Eye Tracking Studies on computer screens. Aaron Rosenberg, usability […]
