How to Select a Marketing Firm that’s a Good Fit for Your Company’s Needs

There are many ways to select a marketing firm. Looking in the yellow pages, directories, just googling the phrase “marketing firm” or “branding & marketing firm” is a start, but finding firms is just the beginning. You’ll need to take some other steps to make an important decision about who will work on your […]

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Branding & Marketing Ohio Tourism with Fall Color

The State of Ohio is not known for it’s tourism, but that all changes during the fall foliage. This year, with the color coming later in the month, the anticipation made it so much more sweet! (photo: Hudson’s Gazebo with fall color in the morning.)My suggestion to the marketing firms who decide to try to […]

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Why PR & Branding is Stronger than Marketing and Advertising

It’s been a year since I posted about the difference between Advertising, Branding, Marketing and PR, so it’s time again…
Performancing and Neil Patel’s blog reminded me of a series of four illustrations originally from ZAG by Marty Neumeier that quickly illustrate the difference between marketing and advertising vs PR and branding. Although the […]

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Marketing Handmade Boutique Products at Retail

I love art. Being someone who is somewhat limited in talent, I especially appreciate those who make a living with their art.
A very talented, artistic, dear friend of mine has created a line of handmade purses, bags, clutches and chic accessories. She wants to manufacture, but not have a store. She […]

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Top 100 Business Blogs

For those who are new to the world of blogs, sometimes finding blogs of substance can be difficult. I’ve had business friends and associates ask me, which blogs should I read?
Here is a great directory of the Top 100 Business Blogs as compiled by John, a business consultant from Westbury Wiltshire UK, at Business […]

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