The last post drew the attention of ValPak, a co-op mailing program that I’m familiar with as a consumer, but have not used as a professional. The following post is a guest post written by Melissa Fisher, Sr. Vice President, Marketing & Communications, Valpak Direct Marketing Systems. While this article certainly is biased toward direct […]
How do you market - with email or snail mail?
What’s better? To send out direct mail with printing, postage & hard copies? Or to hit the button and zip out an email?
In my opinion, there are pros & cons to each:
electronic mail:PROIt’s quicker - an instant delivery.It’s less expensive - no printing or postage costsMore […]
It’s so easy for me to get tunnel vision about my business or the state of the world.
Here in Northeast Ohio the economy is usually the subject of headlines by the Akron Beacon Journal and the Plain Dealer… and it usually isn’t as flattering as I think it should be. Maybe bad news sells […]
When a company revises it’s logo, it’s like remodeling a house. Keeping the 1970 orange countertop, avocado appliances and shag carpet will NOT help with the resale value of your home. KFC has had a lot of logos in recent years — can you tell the OLD ones from the NEWEST logo? […]
Drip. Drip. Drip…
I’m a firm believer in the DRIP method of marketing.
That is you constantly stay in front of your best prospects and clients. Offer some additional help. Remind them of your new product, service and feature.
What do you do to stay top of mind with your current customers and […]
