Posted by Chris Brown on December 31st, 2007 in Marketing - General
I’ve had several inquiries why I have been posting as much as usual. The straight answer is that I’ve been planning and working on my blog’s move to its own domain in Wordpress.
Although many folks assured me how “easy” it is, I somehow can’t get out of my own way. Probably because I want the […]
Posted by Chris Brown on December 30th, 2007 in Marketing - General
Rebranding efforts help companies communicate their message better. Here’s an example of a new version of old product that has been refreshed and rebranded its offering for 2008:
1) Valassis, one of the major FSI couponing companies, markets its mailbox coupons under the shopwise brand. After the first of the year, they will rebrand their product […]
Posted by Chris Brown on December 26th, 2007 in Marketing - General
This past year was one of learning for me and I don’t want to forget it’s many lessons! Here are just 3 things I don’t want to forget about 2007:1) It’s never to late to just jump in: I’ve heard this over and over this year. Just start where you are. You can begin in […]
Posted by Chris Brown on December 25th, 2007 in Marketing - General
Drew reminds us of the difference the Age of Conversation book sales have made in his recent post.
All the proceeds of this remarkable book were donated to Variety, the Children’s Charity. Because we wanted the money to represent the international make up of our authors, we earmarked the money for one of Variety’s programs, Lifeline.
Merry […]
Posted by Chris Brown on December 23rd, 2007 in Marketing - General
Wow. Time to back up the blog and change all the passwords. If David Airey gets hacked, who is safe?