Calling all Authors: Age of Conversation

Last year the Age of Conversation was a great gift to the world.  Not only did it share wonderful insights from marketing experts across the world, it also was a great fundraiser for charity. 
Interested in participating:
Read more at Drew’s Marketing Minute.
Vote on the topic you’d like to see for the 2008 book.

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When should you update your Website?

Sandy Donaldson at the Donaldson Resources blog offers 3 telling clues for you to investigate that will tell you if you need to update your website:

 Bounce Rate
Take a close look at the bounce rate (how many one page visitors) - if it’s greater than 30% then you may be driving the wrong audience to your […]

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The Best Kept Secret Marketing Tips

Anita Campbell at Small Business Trends  asked some of the world’s top marketers, small business experts and bloggers one short and sweet question:
“Please share one of your best kept marketing secrets”
Visit her blog for the full list of their top marketing secrets.
 If you’re a marketing expert, you’ll want to add your own tips to the comments area […]

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Visual Fun with Crosswalk Ads, But Does It Brand?

Advertising has to get attention.  These visuals are fun and attention getting, but I have to believe that they also are distracting to the drivers.  And I’m not sure they are the most effective branding beyond getting attention.   Your thoughts?

Thanks to Inventor Spot, Ads of the World

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Watch your Marketing Program KPI’s and See Your Results Improve

Do you use KPI’s in your business?
Key Performance Indicators 
What’s a KPI? It’s the number of things that you track that tells you that your business is … headed the right way or you need to do something to make the difference. In accounts receivable, a KPI would be number of days for collection and trying to […]

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