B-B Marketing — Keeping Your Sales Literature Up-to-Date

Yesterday was spent updating sales literature for a client.  It was both easy and hard at the same time.
What made it easy was we have a format - logo, product category, name, markets served, benefits, photo, specs, contact information.  It helps to support the branding for the company.  A brand, even for a B-B focused […]

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Marketing Post #630: Perfection is the Enemy of Excellence

Drew’s Marketing Minute post yesterday about Perfection Paralysis  reminded me of the “Perfection is the Enemy of Excellence” post I wrote last summer.  This message was shared with me via the FlyLady group, the largest Yahoo Group, coming in at 468,167 members today!
 Perfection is the Enemy of Excellence

Excellence is willing to be wrong.
Perfection is being right. […]

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Finding The Keys to Entrepreneurial Success

This morning in Akron, I had the pleasure to hear a presentation by Larry Farrell the Guru of Entrepreneurship.  He has a long list of accolades but the one that caught my attention is that he has one of the top 10 bestselling books in China this year: Getting Entrepreneurial. 
 His talk really hit home for me. As […]

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Business Building Tools: Marketing Resources for Sales Results

 In many small business professional service models, the folks who deliver the services are also responsible for business development.
 Most people like to DO the work, much more than they like to GET the work.  And the ones who SUPPORT the work like finding work even less.  This “do work, get work, support work” description of service businesses […]

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Promoting SOBCon’08 — Traffic Driving Contest

The first posting about traffic driving contest went up on Saturday… and so far, I’m dead last in the contest.
Here are the Top 10 linkers as of 6PM EST on 2/23/08:
1) Todd Jordan - 71
2) Alex Shalman - 49
3) Jesse Petersen - 46
4) Joanna Young - 22
5) Char Polanosky - 20
6) Phil Gerbyshak - 19
7) […]

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