Posted by Chris Brown on February 28th, 2008 in Branding, Marketing, Marketing - General, New Products, Websites, tactics
Yesterday was spent updating sales literature for a client. It was both easy and hard at the same time.
What made it easy was we have a format - logo, product category, name, markets served, benefits, photo, specs, contact information. It helps to support the branding for the company. A brand, even for a B-B focused […]
Posted by Chris Brown on February 27th, 2008 in Marketing
Drew’s Marketing Minute post yesterday about Perfection Paralysis reminded me of the “Perfection is the Enemy of Excellence” post I wrote last summer. This message was shared with me via the FlyLady group, the largest Yahoo Group, coming in at 468,167 members today!
Perfection is the Enemy of Excellence
Excellence is willing to be wrong.
Perfection is being right. […]
Posted by Chris Brown on February 26th, 2008 in Companies, Marketing, New Products
This morning in Akron, I had the pleasure to hear a presentation by Larry Farrell the Guru of Entrepreneurship. He has a long list of accolades but the one that caught my attention is that he has one of the top 10 bestselling books in China this year: Getting Entrepreneurial.
His talk really hit home for me. As […]
Posted by Chris Brown on February 25th, 2008 in Marketing
In many small business professional service models, the folks who deliver the services are also responsible for business development.
Most people like to DO the work, much more than they like to GET the work. And the ones who SUPPORT the work like finding work even less. This “do work, get work, support work” description of service businesses […]
Posted by Chris Brown on February 25th, 2008 in Marketing
The first posting about traffic driving contest went up on Saturday… and so far, I’m dead last in the contest.
Here are the Top 10 linkers as of 6PM EST on 2/23/08:
1) Todd Jordan - 71
2) Alex Shalman - 49
3) Jesse Petersen - 46
4) Joanna Young - 22
5) Char Polanosky - 20
6) Phil Gerbyshak - 19
7) […]