To build awareness with an audience, pick an enty point.
Select a topic and tell a short memorable story.
If you try to tell them everything important in one initial meeting, you’ll often overwhelm or confuse them.
For example, when you first meet someone, you don’t try to give them your life story. Don’t […]
Any marketing professional who ever took on a big project will appreciate this recipe for a most successful, social media effort:
- Introduce 3 interesting topics
- Gather 275 writers, fantastic authors, marketing professionals and business bloggers
- Enable them to select the strongest, freshest subject of the three
- Stir into the chosen topic meaty questions
- Season generously with thought provoking […]
Take action. Do something.
Some people start without a plan. And keep going without a plan. And later wonder why nothing came of it. This post is not for you.
Other people plan, and plan, and plan. And practice. And practice. But never really start. This post is for YOU.
Don’t be afraid of action. Leap, and the […]
It’s been happening for a while. The snowball started gaining speed a few years ago, but recently got a major push:
GM is moving 1/2 of their ad budget to online marketing!?! Wow. The third largest advertiser in the US moves $1.5 billion onto the internet. Will there be a web page, blog site unscathed?
Thanks for […]
Are you planning to rebrand your business to narrow the target market you serve?
Or are you afraid you’re going to overlook a really great market?
Looking for a narrow niche is a successful marketing strategy for just about any business, magazine and even a blog.
Trying to be all things to all people means you become nothing to everyone. […]
