Maybe this seems so obvious. The goal of your marketing should be increase sales. Or the goal should be to build awareness. Or the goal should be to define the brand. Or the goal should be to find the RIGHT end user. Or help the right end user find you. Or make it easy for […]
One great thing about having a popular branding and marketing blog is receiving branding and marketing books through the mail to read and review.
I’m behind in my reading — I’ve jumped in and starting reading/skimming each of these, but not ready to write the reviews quite yet.
Here are some low cost/no cost marketing ideas in an ebook from Sam Decker. Great for start-ups and guerilla marketers. Hat tip to Brand Autopsy via the Branding Blog by Brand Identity Guru
I think what I like the best is the way the content is delivered: it is embedded into a visable PDF that you can download, […]
“Why do you write at Branding & Marketing?” I’ve had several friends ask me why I bother.
There are a lot of logical reasons, but behind it all is the passion for the subject. I used to call it “fun”… but that word is too light-hearted, almost silly. Passion has a deeper, more intense feeling than […]
Balancing short term and long term marketing objectives can be a struggle for a small business. Here’s an idea for stretching your marketing dollar.
When cash flow gets tight, many small businesses look for ways to “find more money” in their current expenses. Smart business owners know that by cutting the marketing budget in the short term, they will […]
