Celebrating an Anniversary? Try a Timeline!

Perhaps your business celebrates an anniversary this year?  An online searchable timeline could be just the thing to spice up your celebration! 
You may want to try www.dipity.com to create the timeline.  Here’s my attempt to document the growth of Branding & Marketing from a blogspot entry, through different milestones, up to today’s post.
Thanks to Seth’s Blog […]

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Powerful Marketing Resources to add Horsepower to Your Branding Efforts

Here are some powerful online marketing resources for do-it-yourself branding and marketing:

How to Get Free Publicity  - a Squidoo lense by Joan Stewart, the Publicity Hound.  She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]

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Maintaining Sustainability in Marketing and Branding

Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want […]

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Creating Your Mission Statement: Personal? Professional?

Graphic courtesy the Outstanding Club’s website
Have you ever tried to write an “About Us” page for your website?  Really worked on your “elevator speech” or “30-second commercial”?  How about a mission statement for your business, your church group, a volunteer group or even yourself? 
If you have, you know that crafting a “personal mission statement” is […]

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Thoughts from CopyBlogger Brian Clark at SOBCon ‘08

One speaker whose thoughts really stood out to me at SOBCon ‘08 Masterminds & Models Saturday session was Brian Clark of Copyblogger.com.  Some of my notes:

“People ignore advertising, but look for content.”
“The word blog will fade into the background”
I don’t consider myself “a journalist, I’m an entrepreneur and marketer”
It’s about the right product/service, to the right audience with […]

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