PodCasting Basics: What I Learned from Participating in PodCampOhio

PodCampOhio — what a massive meet up and sharing of some super information about podcasting, webcasting, and wordpress ideas & how-to’s yesterday in Columbus Ohio at the ITT Technical Institute!
Beyond getting GREAT ideas and step by step how-to’s and what-not-to-do’s, I think some of the best take-away’s for me were:

The support and sharing of all this great info — for [...]

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ABC Akron Bloggers Community Share Blog Marketing Tips

The Akron Bloggers Community got together yesterday at the Arabica Coffee Shop in Stow Ohio to swap marketing tips and catch up with new events in our blogs and businesses.
Just a few of the highlights:
Stephen Hopson will be the closing Keynote Speaker the National Tractor Association Meeting next month. UPDATED 7/1/08: Stephen’s Keynote speech is [...]

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Using a Widget Strategy in my Branding & Marketing

I really hadn’t given a lot of thought to using widgets for marketing until all of the sudden I was challenged to hone my widget strategy. “What?!” I thought. “I don’t even have a widget strategy, let alone hone it. And what the hell is a widget exactly anyway!?!”
I used to think a widget was [...]

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Retractable Banner Stands Replace Big Booths at Trade Shows

As a marketing professional who has attended more than her share of trade shows, I’ve seen a big trend at various industry trade shows and conventions: it’s the growing trend of retractable banners replacing those big booths at trade shows. 
There are a lot of things to like about retractable banners… in fact, it seems like a no-brainer:

Easy [...]

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Match Your Product to an Event and Location

Baltimore engagement spot Originally uploaded by cmcbrown
When I was in Baltimore a couple of weeks ago, I noticed this “engagement spot” and thought that it is a clever way to tie an event and a brand to a popular place. Smyth Jewelers uses a tourist [...]

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