Get ready for some dramatic shifts in the advertising world.
We all know how popular YouTube has become recently — but have you read these recent statistics?
According to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to [...]
Ever feel like word of mouth advertising is your best way to build the business? Then your business may benefit by gathering testimonials from your satisfied customers.
Of course the best way to get terrific testimonials is to do a wonderful job. If you haven’t done a great job, don’t ask for a testimonial, fix your service [...]
I’ve written about the growing trend of sustainability, going green and the increase of green marketing… But how do you translate that trend into actually marketing your own company?
First of all, you need to have a green component to your business. Internally does your company have a recycling program? What are you doing [...]
How can you go about getting the best marketing consultant for your business?
Many organizations and companies look for experts when they need to create and execute a strategic marketing plan. So, how do you find a marketing consultant — and secondly, how do you select the best marketing consultant for your situation?
When looking for a consultant, some [...]
This year marks the tenth year of my company Marketing Resources & Results which means a lot of reflection for me. It’s fun to think what was happening in 1998, when my firm was launched and now how much has changed. While the start of my company was one of the most significant [...]
