Mention the phrase green marketing and watch the reactions. Some are sceptical. Others enthusiastic. Most are slightly confused.
Definition of Green Marketing: Promoting a companies green efforts. Using green methods to do the promoting.
But how do you quantify green?
In the Coming Backlash Over Green Marketing Seth Godin says: “Marketers who truly care about the green thing should [...]
Here’s a quick branding round-up of interesting branding stories that really made me think:
First rule of branding: Focus on your position and become known for that one thing. Jay Ehret at The Marketing Spot calls out a major branding mistake in Barack Obama’s campaign: Everyone knew that Barack Obama stood for change.
Even those who shun [...]
Flickr Photo uploaded by je suis erin
Sometimes the lure of licensing a strong brand for the extra revenue it brings in because too tempting. Take the three examples that Robyn McMaster highlighted in her Obsessive Branding post:
Reebok Tennis shoes by Kool Aid
Cologne by PlayDoh
Romance novels by Nascar
Sure the wild colors make you take a second [...]
Here’s a handle little tool for improving the effectiveness of your press releases. It’s called Press Release Grader and you just copy and paste your press release into the form to get suggested improvements. It will give you word count, number of sentences and links as well as the minimum education needed for [...]
The last two weeks of August bring trade show season right into the forefront. If you haven’t dusted off your booth in a while, now is the time to start planning. Don’t want to wait until a month before the event to discover that whoever packed the booth last time forgot to repack a crucial [...]
