Web2.0 or what I call “the Conversation Internet” has helped to enable this collaborative book with 237 authors, edited by Drew McLellan and Gavin Heaton. It offers insights, how-to tips, marketing techniques and even some humor into the maze of social media, blogs, and Web2.0 sites.
CHAPTER TOPICS:
Each author contributed a single page chapter on one of [...]
Get Direction from 59 Examples of Government Guidelines
Good marketing educates and persuades. It clearly connects the benefits of a product or service to the customer who needs to buy it and the end user who needs to use it.
I’ve found that it can be all too easy for even well intentioned marketers, copywriters, web designers [...]
With the stock market doing its roller coaster thing, marketing professionals who need to gather donations to meet their organization’s objective can have a bigger challenge than usual in getting donations. There are some new ideas in this post, so even if you’re not involved in a fund-raising drive, you may find some innovative [...]
Most business professionals have a working knowlege of marketing, but some are less sure about the ins & outs of branding.
I was lucky enough to learn the branding world during my 14 years in the toy industry by working on brands like G.I.Joe, Transformers, Playskool and Little Tikes. I even created the first [...]
On Friday I had the privilege to attend Ashland University’s Scholarship of Entrepreneurial Engagement 2008 Science and Technology Idea Forum. With over 200 students from 15 high schools, it was certainly inspirational about the future.
I met Steve Beshara, director of entrepreneurial studies at Lake Ridge Academy, who told me about an entrepreneurship program that he’s organizing for Feb. 10th [...]
