The Story of Renewable Lubricants
On Friday I met Jackie Garmier when we were on a panel of entrepreneurs speaking at Kent State University during their “Hidden Gems” section of the Entrepreneur Extravaganza.
Jackie and her husband own a small business in Hartville, Ohio that provides lubricants that perform like synthetics for the racing industry. She describes herself [...]
Do you struggle with branding yourself on line? As a branding expert, I find social media challenging from a branding standpoint in that my name means something totally different to about 99% of the population under 30. (In case you’re over 30 and have been living under a rock, Chris Brown is an [...]
Many companies want to do the right thing with green business, but find it is just too expensive.
While sustainability of our people, planet and prosperity can not be compromised, somehow it is hard to “do it now” if the price seems just too high.
Pictured (left to right): Terry Roberts, George Longcoy [...]
The other day I wrote about the differences between Gen X and Gen Y moms in their use of the internet. I thought that Technorati’s David Sifry made some interesting points in Brands Enter the Blogosphere:
Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or [...]
I was thinking about the toy buying experience this weekend. The holiday selling season is fully upon us in the stores. Now that Halloween is out of the way, the stores are filled with wrapping paper, gifts, and Christmas music piped over the PA. I could swear that I was even the [...]
If you had a product to sell nationwide, at first glance you might consider blasting out mass media nationwide in big sweeping layers to coat the entire country. This mass approach may have some merit.
But last night’s historic election showed that pinpoint marketing — focusing strategically on key segments — makes the difference. It’s [...]
I find it very inspiring and interesting to hear about how other entrepreneurs started their business. How did they get the idea? How did they build their team? Where did they get the money? What was their background? What did they learn along the way? What would they have done differently?
These are some of the [...]
