I bet there are many former employees who are rethinking their careers and thinking of starting a business. If so, here are some of my reading recommendations to help you with the R&D and marketing portions of your thought processes:

“If you build it they will come. But if you build it and market it, they’ll pay you!” — Christine Kane

  • David Meerman Scott: The New Rules of Marketing and PRHow to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media  to Reach Buyers Directly
  • Jay Conrad Levinson: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  • More resources:  1. ________  2. _________  3. __________

What indispensible marketing resources do you rely on?  Please let me know by leaving a comment.

4 Marketing Tools for Starting Your Business
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5 thoughts on “4 Marketing Tools for Starting Your Business

  • Friday, July 31, 2009 at 7:42 am
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    I have read E-Myth Revisited at least 5 times… I would also add Get Clients Now by CJ Hayden to the list of new business owner “manuals”.

  • Saturday, August 1, 2009 at 6:18 am
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    Thanks Joyce:
    I haven’t read that one, but will try it.
    Chris

  • Monday, August 3, 2009 at 7:08 am
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    Joyce:
    Thanks for your comments. I’m going to check out the book you suggested.
    Chris

  • Sunday, August 9, 2009 at 12:30 pm
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    I am going to check into that book too! Thanks Joyce!

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