This year marks the tenth year of my company Marketing Resources & Results which means a lot of reflection for me. It’s fun to think what was happening in 1998, when my firm was launched and now how much has changed. While the start of my company was one of the most significant events for me that year, some other notable actions also happened in 1998:
Google was founded by Stanford University PhD candidates Larry Page and Sergey Brin and launched on September, 27. The first Google press release in June 1999 announced $25 million in equity funding and explained that their patent-pending PageRank system is computed “by solving an equation of 500 million variables and two billion terms.”
The first Euro coins were minted in Pessac, France on May 11 and the EU endorsed 11 nations for the single currency.
Apple Computers unveiled the iMac on May 7 with “the biggest display a consumer would ever want” at 15 inches and the “most possible memory you would need” at 32Megabites expandable to 128. It shipped in August of 1998.
NASA sent 77-year-old veteran astronaut John Glenn into space on the space Shuttle Discovery, making him the oldest person to ever have been in space on October 29, 1998.
Clearly 1998 was a big year.
Does your company have a milestone anniversary? What was happening that year in the world?
Check out these ideas on how to use your upcoming anniversary to market your company.
Celebrate >with a press release announcing your anniversary in an interesting way — or online article that offers tips to potential customers that will help to promote goodwill of your company.
Who knew that celebrating an anniversary with an optimized press release could help you increase your company’s visibility on the search engine results?
Are you celebrating a milestone with an interesting event that can work two-fold by also helping to market your company?