Naming a new product is challenging.  Consider:
  • Pronounciation
  • Meaning – both connotative (what the name conjures up in your mind!) & denotative (what the dictionary says it means)
  • The dot com you’ll use and is it available?
  • Easy to spell??!
  • Trademarkable?
  • Appeals in the right way to your target audience
  • International flair?

If you’re interested in reading other posts where I’ve discussed these keys in more detail check out these posts:

A Key to Marketing: Selecting a Strong Name for Your Product
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2 thoughts on “A Key to Marketing: Selecting a Strong Name for Your Product

  • Monday, January 14, 2008 at 10:11 am
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    Dear Chris-

    Thanks for this list – I’m moving and changing myself, so this has saved me lots of worry about if I’d done everything.

    Congratulations on the move – Ivana

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