Branding Cleveland — Focus on the Positive

Those of us lucky enough to live in Northeast Ohio are sensitive to “Cleveland jokes”, so I cringed when I read what the local business weekly magazine had to say about the recent rebranding efforts about Cleveland:

This from Crain’s Cleveland Business from their Best Stories of 2007:

For everyone who thinks the region’s economic problems can be solved with better marketing, we give you Cleveland + and Positively Cleveland (Because, “Cleveland, it’s not as bad as you’ve heard, sounded too desperate and wasn’t punchy.)


I think that they are trying, but it’s article’s like this making more fun of Cleveland, that detracts from what they are trying to accomplish.  Too bad some journalists get cynical in the name of “good reporting.”


Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.