While many of the Baby Boomers are still saying “Why should I care if someone brushes their teeth?” about Twitter, many of the Gen Y (under 30 crowd) have already set up multiple accounts: one public for job and career, one private for just close friends, and others in various states.
Social media branding is as familiar to Gen Y as a business card is to the Baby Boomer crowd. You just need a great photo, an email and a persona to create an account.
What’s the distinct advantage? You hand out business cards and then they go in a drawer somewhere. Social media branding gets indexed by search engines so people can find what they want when they want it. You’ve gone from your own little sphere of influence and opened up the entire world.
Different email addresses, Twitter accounts, Facebook friend groups, Facebook pages for portfolios. By dividing the media readers into groups by having various accounts with varying privacy levels, Gen Y is becoming expert at personal branding and eating everyone’s lunch.
I think that the folks in Gen Y who “get it” have got a huge hidden advantage for marketing and branding over the baby boomers in the decade that lies ahead.
Flickr photo: creative commons courtesy of debaird.