4 thoughts on “Branding Logo Review: JCPenney Focuses on JCP

  • Thursday, March 3, 2011 at 7:22 am

    Is this the same designer of the Gap Logo..

  • Friday, March 4, 2011 at 7:13 am

    Chris- I don’t know if this is a correct Penny re-branding, but they really have to do something. There is a revolution taking place in retail (Borders, et al) and some REAL re-thinking has to take place by the long-time retail outlets.

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