Branding Logo Review: JCPenney Focuses on JCP

JCPenney is showing up in the news again. But this time it’s not about buying links and getting caught by Google.

They’ve updated their logo for the first time in 40 years.

Some folks think the logo will fall flat on it’s face because it is in the same typeface as the ill-fated gap logo that was introduced in October 2010.

What do you think?

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

4 thoughts on “Branding Logo Review: JCPenney Focuses on JCP”

  1. Chris- I don’t know if this is a correct Penny re-branding, but they really have to do something. There is a revolution taking place in retail (Borders, et al) and some REAL re-thinking has to take place by the long-time retail outlets.

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