A recent post from Steve Woodruff at StickyFigure called Brand Memories got me thinking about the value of nostalgia in branding.
I was sitting at my desk today, riffling through old memory banks to try to identify brands from other eons of my life (childhood, teenage years, college, young adult) – something has to be very special and memorable to endure the decades.
You see it in the toy industry all the time. It’s usually a 23 year cycle. Why? Well, that’s about the span of a generation. And who doesn’t get a kick out of buying toys for their child that they played with as a kids… or giving toys to their grandchild that their child played with?
The new Transformers movie comes out July 4th. Hmm. Wonder how many dads who were about 5-7 years old in ’85 will be taking their 5-7 year old?