Branding and Marketing

Posted by Chris Brown on November 12th, 2008 in Marketing

The other day I wrote about the differences between Gen X and Gen Y moms in their use of the internet. I thought that Technorati’s David Sifry made some interesting points in Brands Enter the Blogosphere:

Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.

I predict that this, combined with the shift of the mom demographics and the way they view online activities, will have far reaching implications for brands and their marketing managers.

It will be interesting to see how more and more brands will shift from offline activities to online activities to try to capture the attention of this next generation of Moms. But it will be even more interesting to see the reaction of the Moms.