If your offering goes beyond price to convey convenience and added value your customer needs, you strengthen the relationship. Add to that the quality, style and timing — you’ve got the making of a very strong relationship — almost a partner!
So how do you brand and market your company to become a partner?
There are many steps along the sales cycle. The first step with marketing is getting found by your potential market. One new directory that I recently found is called http://www.ibuyneo.com/ meaning I buy Northeast Ohio from COSE, the council of smaller enterprise, a division of the Cleveland Chamber or the Greater Cleveland Partnership.
By any name, I think the website is pretty slick. If you can get past the hard to read typeface, I think it’s clever that you can pick a vendor by county, industry and/or keyword.
As a supplier partner, I like the fact that I can post a bio about the company, link to my website, offer a discount to COSE members and provide a quick way to find my company on the internet.
Is there an “I Buy NE Ohio” type directory for your area of the country? Why not!?! If there is, are you in the directory? Why not!?!
Branding your Business and Marketing to Become a Partner, not a Vendor