“This is the 500th post of Branding & Marketing”
Everyone knows that there are differences between Baby Boomers and Gen X as consumers and in their buying, spending, and saving habits. Business to business companies have to market their business to potential employees and there is a significant difference in what you stress as features and […]
Looks like AT&T can’t wait to make the switch. This from Alice Z. Cuneo at Ad Age:
Two rebranding campaignsTo back the changes, AT&T plans two rebranding campaigns. The first scales back the Cingular name from AT&T’s marketing vocabulary and carries the tagline “Wireless from AT&T, formerly Cingular.” That line replaces the phrase “Cingular is now […]
Here’s some food for thought for marketers. The Internet may be one of the best ways to reach the baby boomers.
Granted, everyone knows that Generation Y (or the Millenniums as I recently heard them called) are heavy Internet users. But how many assume that most people over 50 aren’t on the Internet?
(Maybe you say, “who […]
