Here are some powerful online marketing resources for do-it-yourself branding and marketing:
How to Get Free Publicity - a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]
Does your company work at increasing brand value?
Do you consistently and repeatedly communicate your message like a mantra?
Are you consistent in the use of the style of your logo? (don’t change colors, shape or style on a whim)
Do your customers get what they expect? Or do you often hear things like: “Oh, I didn’t know that’s what you […]
The thing I like about cloud tags is that they combine the actual number of times someone has used a tag but they display it visually. It’s like the brand positioning of a blog. Taking a quick glance at a cloud tag allows you to get a sense of the content in seconds. Talk about […]
Today is Blogtipping Day! I’m going to focus on Branding & Marketing Blogs. Thanks to Mike Sansone at Converstations for the reminder! The way it works is:
Pick a blog
Share three positives about the blog
Offer one tip to improve the blog
Tag it with Blogtipping
Actually, I think I’m supposed to do 3 blogs, but only have time […]
Euphemisms — making uncomfortable subjects more appealing. Many times a marketer’s job is to put a favorable spin… or at least a neutral spin… on some nasty realities.
Case in point: diseases. Thanks to TMBrandingCap.com for the info on the Brand Institutes’ renaming of diseases and symptoms of the disease, funded by the drug companies.
The […]
