Did you hear today’s morning news about JPMorgan Chase buying Bears Stern for $2 a share in a hasty deal put together and finalized on a Sunday evening?
I think that this makes it tough for the other large financial institutions to maintain their market capitalization and maybe even their market share.
In the course of just minutes, I heard […]
Simple marketing tag lines/headlines stay with us. The longer and more complicated the message, the more difficult it is to communicate. I believe the longer they are, the less effective.
Some examples:
Got Milk?
Just do it.
The Real Thing.
Where’s the Beef?
Of course each of these tag lines had massive multi million dollar campaigns hammering them home. But there […]
“My mobile phone is like my keys and my wallet. When I have it with me I feel very safe.”
This is just one of the insights from today’s video blog posting on Mobile Phones: Tool or Lifestyle from London, UK Blog Til You Drop from Laurence-Hélène.
We had lunch about a month ago and talked about […]
Last week I had the pleasure of traveling to London and Rotherham with Athena International’s board. What an inspirational trip on many so levels. Now that my jet lag has somewhat subsided, I wanted to share what I saw and learned.
1) Planting tiny seeds can produce outstanding unexpected results. The original connection between Rotherham chamber […]
When rebranding an established brand, I don’t think it’s enough just to change the name and logo. For a brand to really benefit from the expense of a rebranding campaign, the positioning needs to be re-established and really communicate the brand promise. And using all the brands in your portfolio to hang onto a consumer […]
