Green Sea Turtles
Originally uploaded by davidagalvan
The word “sustainability” has become a strong new buzzword the last year or so. I’m seeing it in the green movement, business models and even in executing a marketing plan.
After creating a marketing plan — (you know a little strategy about who you want to attract, what you want […]
Balancing short term and long term marketing objectives can be a struggle for a small business. Here’s an idea for stretching your marketing dollar.
When cash flow gets tight, many small businesses look for ways to “find more money” in their current expenses. Smart business owners know that by cutting the marketing budget in the short term, they will […]
When I get into the office each day, I have a routine:
Download email off the server
Check phone messages
Double check appointments for the day & the next day
Look at my to-do list from the night before
Say “hi” to everyone & if the weather’s not so good - hang up my coat.
Get a cup of coffee.
By the […]
To build awareness with an audience, pick an enty point.
Select a topic and tell a short memorable story.
If you try to tell them everything important in one initial meeting, you’ll often overwhelm or confuse them.
For example, when you first meet someone, you don’t try to give them your life story. Don’t […]
After a very snowy weekend, along with the “spring forward” time change, and now a nice thaw, I am ready for spring! Time to refresh.
Spring buds will peaking through gardens all over in just a few weeks. Gardeners everywhere will be taking stock of what made it through the winter. Just like gardens get spindly and overgrown, needing maintenance in the spring, marketing […]
