As a marketing professional who has attended more than her share of trade shows, I’ve seen a big trend at various industry trade shows and conventions: it’s the growing trend of retractable banners replacing those big booths at trade shows.
There are a lot of things to like about retractable banners… in fact, it seems like a no-brainer:
- Easy to set up
- Customizable for each show
- Easy to carry
- Easy to pack up
- Inexpensive shipping (many take them on the plane as checked baggage)
- Full color, bright and colorful
I’m not suggesting you throw away your big 20-foot booth, but next time you are preparing for the trade show, think about a Table Top Display with two Retractable banners. When it comes to promoting businesses and services, it could be the trade show displays, for example, that catch the attention of potential clients. So it is important to put a lot of time into this and make sure it represents the company positively. First impressions are key.
You’ll feel like you’re going to your kid’s soccer game with 3 fold up chairs — instead of getting ready to ship a pallet, assemble a collapsing grid, try to get carpet with magnetic strips to adher and then velcro on the posters. Not to mention the whole tear down!
If you’re planning to market your company’s products and services at a trade show in the next few months, you may want to download and print our trade show booth checklist so you don’t forget anything!
Need ideas for your trade show booth exhibit? You may get some ideas if you take a look at our trade show banner graphics web page for ideas.
What clever ideas and new trends have you seen at trade shows that you’ve recently attended?
One of the biggest trade show trends I’ve noticed this year is the use of vertical retractable banners.
You know the kind that you sling over your shoulder like those fold up soccer chairs and then assemble in less than 30 seconds. They are like an upside down window shade or movie projector screen.
What’s not to like?
- Inexpensive enough to really promote your new message for the show.
- Durable enough (with care) to use for more than one show.
- Quick to set up.
- Lightweight to transport.
- Vertical format forces design.
We’ve added lights for one of our clients, looked at double – back to back banners for another.
It really makes the large heavy booth that requires a box on wheels, much less appealing.
Last April I posted Making the Most of Your Booth Space at a Mini Trade Show but now I’m seeing the trend for the large shows as well. The hardware for the banner shown in this photo is not the retractable kind, but the banner is about 33″ x 78″ or so, which is a typical size for the retractable banners.
Earlier this week, I noticed a trend that has been growing for trade show booths at small exhibiting situations.
It’s those pop up banners (similar to these banners for sale here). Only one of about 15 exhibitors had the traditional 10 foot booth with the full color graphics, expandable metal frame and carpeted end panels. Instead they all seemed to have those 8 foot by 2 foot vinyl signs on a telescoping metal or plastic frame. Some used a retractable window shade style stand.
The printed banners are stored in a convenient carry-on back pack style case. Looks like it was made out of nylon with a zipper and large handle; similar to those pop-out chairs that everyone uses at their kids soccer games or to take to a picnic. The size and shape made me think that an average-sized woman wearing heels could still comfortably carry a couple of them through an airport and not feel like she was lugging the entire company on her back to present in a small exhibiting ballroom.
One of the displays was horizontal. It had the same size of vinyl but a lot more presence. There were also teardrop banners. They were so cool; you could put them up and pack them down in a flash, what a way to advertise your company!
The booth pictured, from Megan Raphael, the author of The Courage Code, also had a very sharp looking tablecloth with logo and name on the front of the booth. A great way to make an exhibit look professional and put together, but also lightweight and manageable. Megan was one of the breakout session speakers at the Athena International conference for advancing women in leadership.
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