Easy Phone Payment Interfaces can Increase Ecommerce Sales

If phones are the interface to the internet, understanding which ecommerce payment sites work with the various mobile phones is important.

  1. I talked about Square in this post Will You Increase Sales Revenues by Marketing that You Take Payments Electronically? last August.
  2. Are you considering Google Wallet as your mobile interface for purchases? Watch out. Verizon has blocked Google Wallet on the popular Galaxy Nexus.
  3. Thinking of using PayPal for your easy payment choice? Watch out. Although it is huge (accepted in 190 countries and 24 currencies)and is often listed as number one choice among buyers, some sellers have issues with it, including fees, customer service and user experience.
  4. Maybe Amazon Payments is the way to go. Offering both email and phone interfaces, Checkout by Amazon is one that you should review and consider before making the decision.

Take a look at the results from a survey of almost 1000 sellers conducted Feb 2011 by Auctionbytes to get an idea of the pros and cons of various payment choices. They compared Amazon Payments, Google Checkout, Paymate, PayPal, ProPay, and Skrill Moneybookers. Note, these payment choices are focused on auctions and self-service sites like ebay, craigslist and etsy, but the survey will give you an idea of some of the criteria to consider as you make your decision on which payment services to coose for your mobile phone site’s payment interface.

I’d love to find a survey similar to this of seller’s choice ratings for payment services in mobile applications. Please leave a message in the comments below if you know where I could find that information. Thanks!

If you have experience in integrating these applications into your website, I’d love to hear your views on easy of use. Please leave a comment below.

How to Make an APP for your Blog’s Feed

Are you considering creating an APP for your blog?  I’ve been considering it for a while but just started to get more serious about it.

This morning  I am testing an APP for my blog’s feed.  This would allow anyone to  automatically subscribe to Branding & Marketing on their SmartPhone.   Click here to take a look at my Branding & Marketing APP.  To download the APP (Android & iPhone only, not RIM’s Blackberry) use this link.

This was created using Widgetbox.com. This app maker allows you to do a 14 day free trial, so I”ve made an app for Branding & Marketing that will expire in 14 days.

It took about 15-20 minutes for me to find the logo, the feed and make all the choices, reading each page.   The logo needs to be 140 x 80, so it takes a minute to create that size logo.  The next app should take me only take about 5 minutes to make.

You don’t have to be in a smart phone browser to see it, so if you’re looking at it from your PC or MAC, you’ll come to the webpage instead of the actual APP.

Let me know what you think.  I’ll have to decide before the 14 days are up if it is worth paying $25/month to use Widgetbox for this APP.

How Can You Quickly Identify Potential Cultural Problems Facing Your Global Branding and Marketing Program?

It’s difficult just to create a strong brand within one culture, but understanding all the cultural dimensions needed for global branding and marketing can be an enormous task.

Last week I had the opportunity to participate in a sales meeting and work with sales reps from around the world. During one of the presentations, I was particularly interested in how one group uses a tool for recognizing cultural differences when conducting sales calls.

The tool, known as the Holfstede dimensions, is based a study done in 2004 by Geert Hofstede . I think it’s easiest to understand by starting with the dimensions of your own culture, in my case, the United States of America. To get an idea how it works, take a look at each of the different dimensions and view how your own country compares with others.

Although this study was done 7 years ago, much of it still holds true today.  You may want to download the iPhone Culture Tool app that has GPS capability so that you can immediately compare the country you are visiting to your home country culture. 

Does your branding and marketing cross into several cultures? How will you use this marketing information to identify and address the cultural differences in your brand’s audience?

Creative Commons License photo credit: Wonderlane

How Are You Adjusting Your Marketing to Meet the Demands of Smart Phones?

I got excited when I read a headline that said 25% of all smart phone users go on the internet, mostly using their smart phone.

Then I started really reading the report and found a chart that said 8 percent of adults go on the internet mostly using their smartphone.

And one-third of that 8% does so because they are lacking broadband internet at home. The answer could be around the corner, if you’re looking for home-broadband you may want to see here for tips for moving to the NBN (National Broadband Network).

My guess: Young, recent college graduate buys a smartphone and decides to forgo the cable fees, preferring to use “free” wireless at a coffee shop or at work when they use their laptop or just their smartphone when they aren’t using their laptop. Just yesterday I talked to a sales professional who said he will get a “regular” cell phone and then use an iPad to get online… using wifi, so he doesn’t have a hefty cell phone bill.

While shopping for a new cell phone recently, I found out there are 2 tiers of choices at Verizon, very basic phone or a smartphone. They got rid of the “middle” ground.

Last summer smartphones passed desktop computers in sales units. We’re just starting to see the tip of the iceberg.

So what does the increased use of smartphones mean to market professionals?

  • Time to get the mobile site live!
  • Time to put together a mobile tag or QR code plan
  • Find a site that provides “looks like” browsers of all the variation of cell phones. (Instead of thinking about IE, Firefox and Safari… think about iPhone, Droid and Blackberry.)
  • Create an APP that makes sense for your market. Start with something simple. Brand it with your logo.
  • Download speed will really, really matter! No one wants to wait long with a phone in their hand. It’s bad enough sitting at a desktop!
  • Check your Google Analytic accounts and see how the % of smart phone access to your website has changed.

What are you doing differently in your marketing to accomodate the smart phone technology?

My friend was telling me about how important it is to also have the right broadband deal with your smartphone. He got a great deal through Usave and is so glad he got a good deal from them. He saved money and got a better service.

Photo credit: Caribb on Flickr.