Naming a new product is challenging. Consider:
Pronounciation
Meaning - both connotative (what the name conjures up in your mind!) & denotative (what the dictionary says it means)
The dot com you’ll use and is it available?
Easy to spell??!
Trademarkable?
Appeals in the right way to your target audience
International flair?
If you’re interested in reading other posts where I’ve discussed these […]
Over the past several weeks Martin Jelsema, at The Branding Blog, has offered a series of tips for naming a brand to use for a product, company or new category.
Since my company just completed a similar project for a client, I know the value of his suggestions. Here are his first seven naming tips:
Naming Tip […]
Euphemisms — making uncomfortable subjects more appealing. Many times a marketer’s job is to put a favorable spin… or at least a neutral spin… on some nasty realities.
Case in point: diseases. Thanks to TMBrandingCap.com for the info on the Brand Institutes’ renaming of diseases and symptoms of the disease, funded by the drug companies.
The […]
