Does your company have a Crisis Plan and a Crisis Communications plan in place?
Often when a crisis hits, it is not something that was anticipated, nor the result of something that the company did. But the company can be deeply affected.
Think about the Tylenol situation, the Wendy’s chili situation, all the businesses affected by terrorists attacks, major snowstorms or electrical black outs.
Being prepared can make a huge difference in the way your organization will be represented in the media. Don’t plan on shooting from hip or just winging it when an emergency happens and you’re under stress.
The few things you do towards getting this plan in place could save you, your company and your brand a lot of headache, heartache, and not to mention, money. Thanks to Don Crowther from 101 Public Relations for these first PR steps for building Crisis Communications Plan. Take a few minutes this month to complete these seven steps:
1. Identify the members of your crisis management team.
2. Identify a spokesperson and make sure that each member of the crisis management team has key contact info.
3. Prepare fact sheets on your organization that can quickly be duplicated.
4. Prepare biographies on key staff.
5. Have copies of your press release format, logos and key signatures on file.
6. Think through crisis scenarios and develop pre-written statements that could serve as a foundation for a first response.
7. Compile contact information for your media contacts.
You can order his Crisis Communication planning workbook for less than $40. Although I haven’t purchased the book, if it is written in the same common sense, straightforward style as his blog, website and articles, I think it’s a steal!!
Another Crisis Communication Workbook available on line that looks helpful: James Lukaszewski’s Crisis Management, Crisis Communications $195 year 2005, 156 pages.
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