Posted by Chris Brown on April 18th, 2008 in Marketing, Rebranding, tactics
This afternoon, when the day starts to slow down about 3 pm, grab your marketing materials and take an quick inventory of your tools:
brochures
power point presentation
business cards
letterhead/envelopes
flyers, rack cards
pocket folder
direct mail follow up letter template
holiday “thank you” letter
postcards
articles, press clippings
press releases
promo ad specialty give aways (pads of paper with your logo, pens, magnets, mugs)
print out […]
Posted by Chris Brown on March 7th, 2008 in Branding, Creativity, Marketing, Rebranding
New cars have it. New clothes usually do. New haircuts, sometimes. I’m sure you’ve noticed that some people get a new wardrobe every season, or at least every few years. (Maybe you’re one of them!) Others buy classic clothing that span many seasons. But almost everyone would agree that as time goes on and the […]
Posted by Chris Brown on February 5th, 2008 in Brand, Branding, Rebranding, strategy
Does your company work at increasing brand value?
Do you consistently and repeatedly communicate your message like a mantra?
Are you consistent in the use of the style of your logo? (don’t change colors, shape or style on a whim)
Do your customers get what they expect? Or do you often hear things like: “Oh, I didn’t know that’s what you […]
Posted by Chris Brown on January 13th, 2008 in Naming, Rebranding
Naming a new product is challenging. Consider:
Pronounciation
Meaning - both connotative (what the name conjures up in your mind!) & denotative (what the dictionary says it means)
The dot com you’ll use and is it available?
Easy to spell??!
Trademarkable?
Appeals in the right way to your target audience
International flair?
If you’re interested in reading other posts where I’ve discussed these […]
Posted by Chris Brown on September 7th, 2007 in Rebranding
Changing a company name often takes time. Don’t forget all the little details when you make the switch. Everyone remembers to design a new logo and print new stationery, but it’s all those little details that “getcha!”
Here’s a checklist to help. Although this doesn’t include everything, maybe it will include something you haven’t thought of […]
