Ten 2010 Trends & Opportunities for Small Business

Last night I heard Anita Campbell speak at the Hudson Library to a packed house of entrepreneurs, small business owners and those who are considering taking the first steps in starting a business. One of the most important points I made was to always use small business hr solutions. This will enable them to focus as much of their time on making their business successful rather than fretting over things like payroll. Many of them probably understanding the importance of a good blank invoice template. However, by seeking outsourced solutions, business have more time and energy to focus on growing. When a small business attempts to grow, often their performance levels can let them down. If this is the case for your business, it might be worth consulting with Exos Advisors to see if they can implement any strategies to try and improve business performance, hopefully increasing growth.

You can read the full summary of her presentation “2010 Small Business Trends & Opportunities” at her online publication, Small Business Trends which offers a wealth of helpful information.

Those who are going into business as a fresh startup may require the services of a small business lawyer nyc from time to time to settle copyright disputes, negotiate with investment bankers and the like as well as other legal necessities.

The 10 trends and opportunities for small businesses:

  1. Cloud Computing
  2. DIY Marketing
  3. Green
  4. Personal Branding
  5. Blending of Phones/Computers
  6. Local Presence on the Internet
  7. Growth of Gov’t Contracting
  8. More Competition to get Found OnLine
  9. Crowdsourcing Customers w/technology
  10. More Sole Proprietorships (due to high unemployment)

She made the point very strongly that as a small business, you’ve got to be somewhat savvy of online marketing techniques. If you hire a marketing person in your company, or you outsource your marketing to a firm (Note: here’s a link to my marketing company), make sure they are a Techno-Savvy Marketer.

Good advice!

Recommended reading: The Social Media Bible, New Community Rules,
SocialMediaLeaps.com

Two sites that I’m going to check out:
BizSugar, where readers vote on content that helps small business owners. The content is pulled in from a wide variety of authors and published by Anita Campbell.

ReTargeter an advertising app that helps keep loyal readers returning to your online publication.

Social Media Marketing is NOT a Passing Fad

landsend catalogYesterday I got a Lands’ End catalog in the mail. Today I got an ad in my Facebook account saying “become a fan of Lands’ End and get 25% off your order.” Coincidence? I don’t think so!

Since I watched this quick 4 minute video about social media, I decided I it’d be a good idea to add our social media marketing links to the home page of our company website. Gee, I should have done this months ago!

Watch this video and you may be motivated to advance your social media marketing too! Let me know!


Social media, the next wave of business

After watching this video, you may change something about the way you think about marketing, advertising and reaching out to customers! More recently, a lot more businesses have started using social media advertising. One growing area of marketing through social media is for businesses to find influencers to work with who can promote their brands and products to their audiences online. There are a number of different platforms that can benefit businesses, such as Facebook and Instagram. However, one of the most popular apps at the minute is TikTok. This application can help businesses to promote their services to multiple users from all around the world, especially with a little help from TikTokPalace to give an initial boost. However, it can be difficult to get going on Tiktok. This is why many businesses have made the decision to purchase views on Tiktok to help their videos get shown to more people. To get more information on purchasing views, it might be worth heading over to the buysocialmediamarketing website. TikTok can be great for businesses, but so can other social media platforms too. Be sure to create an account on the application that you feel would help your business out the most.

There are also a couple helpful resources to get started or on to the next level in Facebook: