Posted by Chris Brown on May 7th, 2008 in Taglines, strategy
Graphic courtesy the Outstanding Club’s website
Have you ever tried to write an “About Us” page for your website? Really worked on your “elevator speech” or “30-second commercial”? How about a mission statement for your business, your church group, a volunteer group or even yourself?
If you have, you know that crafting a “personal mission statement” is […]
Posted by Chris Brown on February 11th, 2008 in Creativity, European Marketing, Marketing, Taglines
Simple marketing tag lines/headlines stay with us. The longer and more complicated the message, the more difficult it is to communicate. I believe the longer they are, the less effective.
Some examples:
Got Milk?
Just do it.
The Real Thing.
Where’s the Beef?
Of course each of these tag lines had massive multi million dollar campaigns hammering them home. But there […]
