Super Bowl — This Time the Game was Better than the Ads

Each year I watch the Super Bowl to catch the ads, but this year I have to admit, I enjoyed the game more than the ads.

 The best one was the screaming animals by Bridgestone, but even that one seemed over done and predictable.  Maybe I’m just getting cynical.
 My 2007 Super Bowl ad reviews.
 My 2006 Superbowl […]

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Dove Update: Pro-Age Not "Suitable" for US TV?!?

Laurence-Helene in London posted about a new Dove television advertising campaign that is anti anti-aging from Dove for their line of Pro-Age. “Beauty has no age limit.”Considering all the crazy things on TV in the US, it surprises me that Dove can’t run the ad (or won’t run the ad) on various cable stations. Oxygen, […]

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LOVE DOVE: Building customer involvement in Marketing and Branding

Dove is repositioning its brand for everywoman and they’ve done a great job of using Web 2.0 and community to really bring the message home.
Back in November I featured the Dove video that shows what really goes into creating a beautiful model. That video has made the rounds in blogs and even has several funny […]

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